Street chic luxury basic.
South Parade is a contemporary lifestyle brand offering Street Chic Luxury basics. Inspired by pop culture and modern streetwear, it creates casual and simple silhouettes for a laid back yet sophisticated customer.
While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, came together to create South Parade with a clear idea in mind: offer great quality basics with an edgy and chic approach. After years of working for luxury designers such as Burberry, Ferragamo, Pucci and Tom Ford, the designer duo were keenly aware of the importance of higher quality garments.
This emphasis for great craftsmanship, and their European sophisticated approach mixed with their passion for street style came together to create the essence of South Parade apparel.