Thomas Meyer created Desigual in 1984, in the Barcelona neighbourhood of El Raval, when he designed ajacket that is now considered one of the fashion sector’s first ever upcycled products. Then filmmaker IsabelCoixet whispered a word, “Desigual”, and accompanied it with the motto “no es lo mismo” (“it’s not the same”).
In 2020, we turned 36, we grew, we matured and we realised that if there’s something missing from the world, it’sa little more love. Which is why we want to inspire and help anyone who looks to us to help them love whatmakes them different and, also, to love differently. Love Different is our new brand claim, a leitmotiv that will staywith us. We are the result of a vision to dress people through a different way of making clothes–clothes thathave the power to change moods–because we believe that dressing is a declaration of intent.